Built in Merced

Hi, I'm Ekam. I built BiteRoutes in Merced.

BiteRoutes helps your regulars find your truck every day, wherever you park. If you got an email or a DM from me, this page is so you can see who I am and what I'm asking.

Ekam standing in front of an orange food truck in Merced at dusk
Ekam at a Merced truck

The story (why this exists)

There's a taco truck here in Merced I loved. I went almost every week, same order every time. Then they rotated spots a few times, and I couldn't find them. I checked Instagram, checked Google Maps, drove to their usual corners. After a few wasted trips I just started eating somewhere else.

Here's the part that stuck with me: they never knew. Nobody calls a truck to say "I couldn't find you, so I gave up." A regular worth real money every year just quietly disappears, and on your end it only looks like a slow week.

I built BiteRoutes so that never happens again.

What I'm doing now

I want every food truck, cart and pop-up in Merced on the map.

Literally, so you can find them tonight. And the other way too, so Merced gets on the map for the food it already has.

What it does (for your truck)

  • Your regulars follow your truck in the app, free.
  • When you open, you check in once. Takes a few seconds.
  • Everyone who follows you gets pinged with your exact spot, right then. Not "maybe the algorithm shows it to 5% of them." All of them.
  • Customers can also see your menu and order ahead if you want that on. Your money goes to you.

That's it. It replaces posting your location to three different apps and hoping people see it.

The founding trucks offer (Merced, first 20 trucks)

The first 20 trucks in Merced get:

12 months free. A full year on the app at no charge, from the day you start using it.
And no signup fee.
  • You can sign yourself up in a few minutes. You put in your menu, your hours and your photos, and you can change them whenever you want, right from your phone.
  • Or I'll do all the setup for you, at your window. Menu, photos, your page, the check-in. About 20 minutes, and you don't touch a computer.
  • I'll help move your Instagram followers over, so your regulars are following you here from day one.
  • Founding trucks get featured placement in the app and a direct line to me. Something breaks, you text me, I fix it.

What I ask in return: check in when you open for a few weeks, and tell me honestly what works and what doesn't.

Type FOUNDER into the promo code box when you sign up. That's the part that makes it free for 12 months and takes the signup fee off.

Takes a few minutes on your phone. Or email me and I'll come do it at your window, code and all.

Get in touch

Email:

ekam.singh@biteroutes.com

Or just wave me over. I'm in Merced, and I'll come to your window.

The app itself lives at biteroutes.com. Hungry and just want to find trucks? It's free.

En español

Soy Ekam, de Merced. BiteRoutes ayuda a que sus clientes de siempre encuentren su lonchera todos los días, donde sea que se estacione. Usted se registra una vez al abrir, y todos sus seguidores reciben un aviso con su ubicación exacta en ese momento.

Lo que quiero es sencillo: que cada lonchera, cada carrito y cada puesto de Merced sea fácil de encontrar, y que Merced se dé a conocer por la comida que ya tiene.

Estoy invitando a las primeras 20 loncheras de Merced: 12 meses gratis y sin cuota de inscripción. Usted mismo se puede dar de alta en unos minutos y manejar su menú, sus horarios y sus fotos desde su teléfono. Y si prefiere, yo paso a su ventanilla, le hago toda la configuración en unos 20 minutos, y le ayudo a pasar sus seguidores de Instagram para que sus clientes lo sigan desde el primer día.

Dé de alta su lonchera aquí: biteroutes.com/for-trucks. Escriba el código FOUNDER en la casilla del código promocional; eso es lo que le da los 12 meses gratis y le quita la cuota de inscripción.

Escríbame: ekam.singh@biteroutes.com. Con gusto paso a su lonchera.